If you’ve been following me here, you know I love me some Rev3 Energy drink. I love Rev3 the way Terrell Owens loves himself. Yes, it’s that kind of infatuation, soulmate obsession kind of thing. Not like Glenn Close in Fatal Attraction, though, that was out of bounds!
I had the fortune of being included in the latest round of “Where’s Rev3?” over on the What’s up Usana blog, since I took some shots of me with the product at the American Cancer Society Walk for Life and the soccer match between the Philadelphia Union and Manchester United (which was awesome, btw.) Being featured in someone else’s blog made me think of a few promo tricks I’ve learned in the last year that may help you with your business.
Blogs
It’s good to have a blog. It’s good to tell people about your blog on social media sites like Facebook and Twitter. One thing I learned from my buddy, Joe Konrath (author of the Jacqueline “Jack” Daniels novels and more), is how to correctly blog with others, and vice versa. Taking what he learned from physically traveling to a million places on a book promo tour, Joe took it virtual. He visited 30 different guest blogs in 30 different days. His tips were delivered to 30 new audiences, and the blog hosts had the privilege of a well-known, successful author driving traffic to their blogs. The results were incredible! Find someone who has been successful in your field and invite them to blog to your audience. You’ll be amazed at the results you can have! (David Delevante and I will be doing some of this at the 2010 Usana Convention at the end of August.)
The Phone
Obviously setting up your voicemail greeting to represent your business is a good idea. Your phone can be a distraction, or it can be a conversation starter. Use a picture for your background. I use the Rev3 logo:
The other fun Rev3 thing I use is the song, as my ring tone. That way when the phone rings, instead of my friends going “is that you or me?”, they ask “what the heck is THAT?” (They used to ask “what the heck is Rev3” but they all know by now.)
The Rest
Good old stand-by promo methods are popular, largely because they’re effective. Many Usana associates have car door magnets, window clings, bumper stickers, logo shirts (don’t hit the gym without one!) and other fun items like laptop skins, baseball caps, and even dog tags. What are a few things you use to promote your business that we might not know about?
All the best,
nK
PS: If you’re a Usana associate, you don’t want to miss the recent LifeMasters CD with some great Rev3 promo ideas! The Revtini…heck yeah!
That is some great advice! I never thought of using the Rev 3 song as a ring tone!!