I’m very thankful to be the featured speaker this week at a local business to business networking meeting. We have a great group, and I get asked about once every six months to present on the home-based health and wellness business I share with my lovely wife, Dr. Stacia Kelly, Ph.d. (aka the Brains of the operation…and the beauty, too.) Stacia has her doctorate in Holistic Science, and her black belt in Tae Kwon Do. She is also a former figure competitor. See here:
Stacia introduced me to the business opportunity and I have had an absolute blast sharing health success stories with my colleagues. We have been able to provide doctor-recommended nutritional advice to friends with everything from coronary artery disease to allergies, to ADHD.
The last time I was featured was in December 2009, and, given the timing, I spoke about our program to kick off healthy lifestyle changes, to overcome fad dieting, and finally achieve the weight loss goals that many Americans strive to meet. As you may have noticed in the past few weeks, I’m really trying to drive home the point that weight loss is not an event isolated on January 1st of each year. Healthy life choices shouldn’t be as rare as a lunar eclipse!
So, this week, I’m going to switch up my presentation and do something memorable. I have every intention of posting video here next week of my rather unique approach to educating my business partners on our healthy lifestyle program. In order to be effective, I’m going to take a few tips I’ve learned from colleagues in a great business networking organization:
1. Use Audio-Video materials. This seems simple, but may people learn through visualization. That said, make sure that your materials support your presentation and don’t distract the audience. Use them as intended. Don’t make a Microsoft PowerPoint presentation and then read it to the room.
2. Make it interactive. Have a controlled question and answer session, or use note cards, or call on certain members you’ve warned in advance. When audience members know that you may call on them, they pay attention.
3. Make it educational. Don’t sell to the people who want to help you with your business. Train them. When they leave, make sure they have learned something about your business they will remember and can relate to potential clients. (Check out www.memoryhooks.com for some great examples.)
4. Don’t try to explain everything you do. I will focus on our healthy lifestyle program intended to kick off weight loss. While we offer additional products in energy drinks, nutritional supplementation, and cellular nutrition for skin, I can’t possibly make all these offerings relevant and memorable in my short time.
Remember that a B2B meeting is meant to help grow a mutual sales team, not to get a fast buck from everyone in the room. I’m already excited about my opportunity to speak this week to train my business partners. When you get your chance, I hope you’re excited, too.
All the best,
nK
PS: Want to see this presentation for yourself? Message me for details.